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Experience the aesthetics and fashion of T-shirts in Textile City
In the scorching summer, how can one miss a versatile T-shirt? As the underwear of military uniforms, the T-shirt seems to be no longer the original "stupefied" round neck shirt.
In the past two years, T-shirts made of Keqiao fabrics have frequently appeared in the circle. Developed by Zhejiang Lvjin Textile Technology Co., Ltd., an elastic functional T-shirt made of natural fabric called "Mushu Jinghua" entered a live broadcast room of a Chinese anchor, once detonating the shopping enthusiasm of netizens; Zhejiang Wanzi Technology Co., Ltd. The company even appeared at the Tmall Online Super Category Day - T-shirt special event. As a "super fabric expert" specially invited by the platform, the company made a special interpretation of the whole chain of fabric supply for black technology triacetate fabrics. Driven by market demand, Keqiao textile enterprises have gradually formed unique insights and accurate feedback from "practice to understanding" in the application of raw materials, innovative research and development of summer T-shirt fabrics, etc.
What kind of fabric is best for making a T-shirt? In the knitting market of Dongsheng Road, China Textile City, many merchants gave their own answers: From the perspective of sales, knitted fabrics made of natural fibers such as cotton, rayon, silk cotton, modal, and acetate are still the most common every year. The perfect summer option for all ages. The "national tide" is blowing strongly from the east, which has spawned the consumption of a large number of high-quality T-shirt fabrics. In addition, thanks to the improvement and development of the cotton knitted fabric industry chain, textile enterprises in China Textile City are constantly innovating their business formats, and the practice of creating their own brands with the power of the whole chain continues to emerge...
In this issue, please accompany the reporter to appreciate the summer aesthetic fashion in Keqiao, the "International Textile Capital".
Heavy product:
Art canvas, stylish undertones
In 1982, the Pompidou in Paris exhibited two pieces of T-shirt art, one of which said "Fuck Art", which may be the best illustration of the relationship between T-shirts and art: both subverting each other and also have each other.
Before being printed and given meaning, the T-shirt is still a simple and classic cotton canvas that retains its original intention. The love of cotton products has been around since the industrial age. The curtains, sheets, tablecloths, clothes on the upper body, and cotton fabrics have always been popular in the interior. Located in the Dongsheng Road Market of China Textile City, Jardine Fung Textile Co., Ltd., cotton single jersey is the best-seller for many years since the company was founded. The store manager Chen Limin told reporters that cotton single jersey is an indispensable existence for people's daily wear. It is skin-friendly, breathable, green, and has simple and simple characteristics regardless of age and style. After being made into T-shirts, it is more suitable for men and women. All ages.
In addition to black and white, the T-shirt fabrics that are endowed with popular colors can have a fashionable tone. Dongshang Textile, located in the knitting market of Dongsheng Road, is a senior manufacturer of T-shirt fabrics. Its sales director, Chen Meiling, told reporters that cotton knitted fabrics are widely used and can be made into different styles of casual women's suits and sweaters. Every year, the company adds 20 or 30 groups of new colors for designers to choose and purchase according to the fashion trends of the new year.
"Actually, the cotton knitted base fabric required for T-shirt clothing is similar, but we have made our own characteristics, such as fine-tuning the raw yarn, texture and grain of the knitted fabric. Some differentiated treatments give The new properties of the fabric." Chen Meiling told reporters that the company's main T-shirt fabrics in summer include cotton single jersey and sweater cloth, as well as slub pits with polyester and ammonia, double-sided twill pull frames interwoven with cotton and polyester, thick double Yarn smooth cotton, etc. In order to overcome the problems that cotton fabrics are easily deformed in summer and become thinner with more washing, the company reorganized a polyester-cotton fabric in yarn weaving, giving the fabric the surface of pure cotton and the back of a single polyester yarn. Improves the durability and durability of the fabric.
The classic and simple T-shirt fabric is used as the canvas of life and the background color of fashion. After being matched with words or patterns, it is put on the shelves by brand owners and becomes people's favorite.
Open the track:
New national tide, activate new demand
The concept of "national tide" has created a 100 billion-level consumer market for domestic apparel, and has also activated and spawned new opportunities for the textile industry. Many merchants in China Textile City use "high quality" and "fine workmanship" to build brand standards and open up a new track for national trends.
In the past two years, some textile and garment enterprises with strong market acumen have paid attention to this trend and resolutely positioned the "young" trendy brand as a brand or product. As the backer of Guochao, Hexingyuan Knitting, located in Dongsheng Road Market of China Textile City, specializes in high-quality pure cotton plain weave, pull frame, double yarn, rib, sweater and other fashionable knitted fabrics. Xiaochun, a salesperson of Hexingyuan, told reporters that Hexingyuan's previous products were very similar to those in the market, and the recognition was not high. After positioning the national tide, the company's development has a clear goal and direction.
After a full range of product upgrades, Hexingyuan's cotton BV single-sided cloth and super cool real sweater cloth have been sought after by many Internet celebrities. In addition to cultivating product innovation, the company has also carried out a full range of brand planning. For example, in terms of products, the brand logo "Hexingyuan" is set to a bright and eye-catching blue background and white characters; in terms of stores, the color matching of the exhibition hall is re-arranged, so that the exhibition hall presents a youthful color such as a sense of jumping and personalization; in terms of display, the stores will The characteristic fabrics are made into ready-to-wear for display, and the corresponding color card is attached for reference.
Quality has become a key element in grasping the trend ahead. Xiaochun believes that after the rise of the national tide, the demand for fabrics of clothing companies has changed. "It is different from the past that only focused on the comfort of the fabrics. Today, the sense of quality, crispness and style are the new standards for national fashion clothing and brand procurement."
Cai Quan, head of the CHRROTA &NONEVENT brand, is also concerned about quality. He said, "Wrinkle resistance, washability, stiffness, gram weight, shrinkage, color fastness, color matching... …These are the things that we value when deciding whether to use a fabric.” He concluded that today, the overall trend of fabric purchase and use is more about digging deep into customer needs, improving quality, and developing and developing at both ends of supply and demand. Continuous intensification of cooperation.
CHRROTA&NONEVENT has been popular on Tmall and Dewu platforms in recent years. It is a new domestic and young brand that is well-known among young college students. Since its establishment, the brand has been purchasing T-shirt fabrics in China Textile City all the year round. Cai Quan said that the company's more than a dozen new T-shirts are basically made of high-quality cotton no-wash fabrics. The non-washable fabric is called the pre-shrinking process, which is a very popular product in recent years. This process ensures the shrinkage rate of all cotton products, so that the fabric can be cut directly after it reaches the cansong cloth, thus ensuring product cutting. The convenience and efficiency of delivery are more in line with the fast-paced network sales model.
In China Textile City, there are many supporters of the national tide. They continue to optimize products and services. While expanding their business, they have virtually contributed to the rise of "new domestic products".
Plastic advantage:
New business formats, innovative business opportunities
With the continuous opportunities of the digital economy, how can textile enterprises accept the challenge and find a way out that suits them?
"Through product integration and modern supply chain management." Shaoxing Keqiao Lianbo Textile Company, a textile enterprise located in Keqiao, has tapped new business opportunities by trying new formats in the T-shirt economy.
As a fast fashion knitted women's clothing supplier integrating industry and trade, Lianbo Textile currently serves women's clothing brands such as ONLY, VERO MODA and PEACEBIRD. In the past two years, the competition in the industry has become increasingly fierce, which has caused a lot of pressure on Li Weibing, general manager of Lianbo Textile. On the one hand, the external environment encounters rising raw materials and outbreaks in many places. On the other hand, in the face of the increasing quality and service requirements of clothing companies year by year, the pressure on downstream garment factories to owe money is increasing, and the company's operating risks are much higher than in previous years. How to consolidate the basic production base and maximize the value of the industrial chain is the focus of Li Weibing's thinking.
This year, the popularity and popularity of the Internet celebrity clothing brand "Bai Xiao T" on major online platforms reminded Li Weibing. The main quality "White Little T" T-shirt brand was jointly recommended by 13 stars. And Lianbo Textile is the fabric supplier of Baixiao T.
Since the quality has passed the test, why can't you create your own ready-to-wear brand? After confirming this idea, Li Weibing tried to run through the whole process from purchasing high-quality yarn, weaving with own equipment, professional printing and dyeing, and finally to the operation and packaging of customized clothing brands, and built a rapid response cycle for the creation of private brands. aisle. If there is a shortage in any link, the supply chain will make up for it at the fastest speed. At present, all links of the company are unimpeded, and T-shirt products can be shipped in at most 3 days.
Under the epidemic, the textile industry is not in a slump, but the brand road of Lianbo Textile continues to move forward. The company takes Nothing as the brand name, and advocates the brand concept of "break free, we do not define ourselves", and uses 50 long-staple cotton originating in Xinjiang as raw material to create a light luxury mercerized cotton white T-shirt. In terms of platform marketing, online Douyin is the main position to attract consumers all over the country; offline, Li Weibing collects opinions through marketing among designated communities and acquaintances, and conducts word-of-mouth promotion.
Variations and evolutions of T-shirts add more possibilities to fashion. Nowadays, the clothing called "T-shirt" does not just mean T-shaped cotton tops, it can also be sleeveless, A-line, V-neck, and become part of suits and sweaters; it can also be underwear, pajamas, Vests, work clothes, sportswear and any fashion item; it can be not only knitted fabrics, but also "emerging species" such as embroidery, jacquard, woven flat fabrics, etc. The rich connotation of fabrics is infinitely expanding and reshaping T Shirts as a border for tops and fashion elements.
It is foreseeable that, with the subdivision of consumption and the prosperity of the market, the product innovation, process innovation and model innovation carried by a T-shirt are only a small microcosm of Keqiao textile enterprises striving to be upstream in the tide of industrial competition. "Textile Capital" Keqiao will continue to release sustainable development and creativity, and provide greater support for the collaborative innovation of my country's textile and garment industry and the continued prosperity of the consumer market.
